H&M Introduces Athletic Line


If you are looking for a little “gymspiration” to help you get off your butt and head to the gym; H&M may be the answer. The Swedish label H&M looks to corner the activewear market with a new range. H&M will kick off the new year with H&M Sport for men, women, and children. You will see windbreakers, joggers, shorts, leggings and more active apparel! H&M creative head of design Ann-Sofie Johansson shared with WWD, “Sport and fitness is becoming an increasingly important part of all of our lifestyles,and the new H&M Sport is there to help you look and feel great.” hmprodhmprod









Our friends at Tone It Up, a fitness and healthy lifestyle dynamic duo, were featured on Extra TV showcasing H&M’s athletic collection. The collection is all about fun patterns, flattering fits, and beautiful contouring lines that are all super functional. They are giving away a $100 H&M giftcard when you check in to #TIUloveyourbody!